Monday, August 20, 2007

Biden’s ‘Plan for Iraq’ TV Ad Hits Home in More Ways Than One

Democratic presidential candidate Joe Biden, D.-Del., launched his new ad, “Cathedral,” which not only strikes the emotional chords of parents having lost loved ones in the Iraq War but those parents who risk losing loved ones in the future – including Biden, whose eldest son, Beau, has received orders to deploy to Iraq next year.

Stumping for his father, a passionate Beau Biden addresses members of the Iowa Democratic Party Veterans' Caucus
In his first television ad to hit the Iowa airwaves, Biden describes one of his experiences while visiting the theater of war in Iraq. The 30-second commercial is part of a quarter-million-dollar ad campaign that launched Sunday and emphasizes the Delaware senator's campaign focus, a detailed plan to end the war in Iraq. The ad begins with the camera focusing on Biden staring point blank into the camera, as if he was looking into the souls of American viewers.

Biden begins retelling his story with the setting details: "It was my fourth trip to Iraq; we were leaving Baghdad. It was pitch black," Biden says before segueing into a description of a flag-draped coffin strapped in the middle of his C-130 cargo plane. "They turned that cargo plane into a cathedral," he says. "And all I could think of was the parents waiting at the other end. We must end this war in a way that won’t send their grandchildren back.” Knowing that Biden may be one of these parents on the receiving end of the C-130 cargo plane, it’s these lines that strike an emotional chord with television viewers.

Biden’s son, Beau, is the attorney general of Delaware and a captain in the U.S. National Guard. Beau Biden told a room full of veterans at the Presidential Extravaganza that his father is not happy about the possibility of his deployment, quoting his father, “I don't want him going. But I tell you what, I don't want my grandson or my granddaughters going back in 15 years, and so how we leave makes a big difference.”

Unlike his poll numbers in Iowa, where he’s been consistently polling at about 2 percent, Biden’s “Plan for Iraq” has been gaining traction with his congressional colleagues and foreign policy experts on both sides of the political aisle. Biden’s campaign crew hopes the ads will help him garner name recognition and traction in the polls.

Larry Rasky, communications director for the Biden campaign, said this to the Des Moines Register: "There's no question that Iraq is the major issue on the minds of the voters, and there's also no question that Joe Biden has been the leader in trying to push George Bush to get out of Iraq. It will certainly raise the senator's favorable name recognition, but as for the horse race question, I think it remains to be seen as to when people really begin focusing on making that choice, but it will happen over time."


1 comment:

ssgt said...

Hey, I hope all is well. There is this great veteran of the Navy, he was a Hospital Corpsman who worked with the Marines and other troops, his name is Wesley. The poor guy has been going through a rough time. He returned from duty and worked with his dad for a while. Unfortunately, his father turned out to be a thief and stole millions of dollars. The law has dealt with his father and our fellow veteran friend was cleared with no charges, as he was unknowing of any wrong doing. So, in the recent year our veteran friend has lost half of his family because he did not approve of what his father did, so he removed himself. Our veteran friend has become the target of some people who are on a witch hunt because putting our veteran friends dad in jail was not enough. Please e-mail this guy: and ask him to remove his unfounded posts from the net. Look, this guy, Wesley, is only 28 and should not have to pay for what his father has done. As is said, "he is not his father's keeper." Thank you. SSGT Lawrence, looking out for our own.